The concept of Shaheen Archery Cup has been conceived in line with Hyundai Archery World Cup that takes place every year, where Hyundai Motors, a Korean vehicle manufacturer along with few other renowned brands, sponsor this mega event. The sponsor receives extensive branding at archery events and exposure in all related broadcasts. The sponsors also make emotional connection through sport and culture to communicate with fans and communities. Shaheen Archery Cup will be an annual tournament and the first one is scheduled in December 2021 at Islamabad.